Tuesday, August 2, 2011

Paperback Cheerleader

What keeps you going?

"It's not how GOOD you are, it's how GOOD you want to be" was published in 2003. It's from the advertising world, but the ideas are relevant to any creative field.

Why do we strive for Excellence, when so often, Mediocrity is required?
A. Because creative people need something to rebel against.
B. Because I do it for me.



http://www.amazon.com/Its-Not-How-Good-Want/dp/0714843377